“KEEP IT OR LOSE IT” TO AIR ON BRAZIL’S SBT

Global Agency announced that its entertaining lifestyle game show “Keep It or Lose It” has been licensed by SBT in Brazil.

SBT ordered two new seasons, consisting of 26 episodes, for a Brazilian adaptation of “Keep It or Lose It”. The show is known locally as “Comprar é Bom, Levar é Melhor”. The show has already been on air for three seasons. The latest 4th and 5th seasons have 13 episodes each.

“Keep It or Lose It” was created by Karga and has also been broadcast in Kazakhstan and Turkey.

"Keep It or Lose It" is a game show where you choose the prizes, but then you have to hold onto them! Every episode features a different group of 3 or 4 people, such as family, friends or colleagues. First the host gives the head of the group $15,000. They allocate the money and the group members go into the shopping mall to choose their prizes. They select items with different values from $500 up to $4,500. When they return to the quiz corner, they will face seven questions that correspond to each prize. Answer correctly, and they keep the prize! A wrong answer, and that item is returned to the mall.

Izzet Pinto, CEO of Global Agency, said “Keep It or lose It” is the most entertaining program in the agency’s strong and unique catalogue. And now, we are happy to announce that the format attracted huge audience interest during the first season and we will continue to work with SBT for the show’s fourth and fifth seasons. After Brazil we believe that it will be aired in many other countries.”

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Global Agency, the world’s leading independent TV content distributor, offers a broad portfolio of powerful dramas and innovative formats that continue to capture the imagination of audiences worldwide. Putting customers first, our dedicated team blends top quality and original content with a dynamic marketing approach. Growing quickly to encompass more than 150 projects, Global Agency has enjoyed international hits with hard- hitting dramas such as 1001 Nights, Magnificent Century, Broken Pieces and Mother. Its executives attend more than 15 major entertainment content market events annually to reinforce its worldwide reach. With its powerful programs, trendsetting formats and innovative strategies, Global Agency is well placed to keep providing ‘Content that Creates Buzz’.