24 Feb 2021

Global Agency has announced that Russian TV Channel TNT has produced Global Agency’s original singing entertainment format “Is That Really Your Voice?”. The show produced by Comedy Club Production, will air on Saturday, February 26 at 20:00 on TNT.

The first season will be 12 episodes and will be hosted by Azamat Musagaliev. The show brings together Russia's most famous singers and comedians in the jury. The show will then spread to memes and videos on TikTok.

Created in 2013 by Izzet Pinto, the format is based on the unique idea of being able to spot good singers by looking at the contestants, without hearing them sing.

“Is That Really Your Voice” is the first known format which is based on guessing contestants’ singing talent by their appearance and hearing them talk, but without hearing their singing voice. Among the contestants some of them have unbearable voices. It’s a comedy mystery game show which combines entertainment and talent. In this singing show the traditional studio format is turned on its head because the judges have to make their selections based on looks alone. In what is a weekly prime time show, two teams will face each other over the course of four rounds, each funnier than the one before. In order to win money for charity they must find the Good Singers!

Izzet PINTO, Founder & CEO of Global Agency, said: Traveling abroad after a long break and seeing the production on site was thrilling.

It was one of the best quality and fascinating productions I have ever seen. We have high expectations, we wish this show to last for years.

I sincerely congratulate all the channel staff and production team.

This format is likely to be one of the biggest hits in the world in 2021 and 2022.