14 Jun 2016

Global Agency today announced that its dating game show The Married Game is set to launch on SBS Belgium.

The format which is locally named Mijn Lief Is Vrijgezel will premiere in the first week of July, 2016. SBS Belgium, one of the biggest Belgian broadcaster, has ordered 20 episodes for the first season and the show will be aired four days a week.

The Married Game is a daily stripped show with four dinner dates and one big revelation. Four men, three married and one single, take a savvy bachelorette out on dinner dates and try to convince her that they are single. If she guesses right and choses the single bachelor, she leaves with them on an all expenses paid trip and wins the prize money. If she guesses wrong, the married man who deceived her leaves on the trip with the prize money and his own wife. It is the only show where a wife can encourage her husband to flirt with another woman!

Izzet Pinto, CEO of Global Agency, commented: “The Married Game had huge interest after its launch and we’re now pleased to announce that the show will start to broadcast on SBS Belgium soon. I am sure the show will be a key part of the channel’s programming schedule and we can’t wait to see its Belgian version. I believe it will become a phenomenon for them and for all our valuable clients who have already optioned the format for their territories.”

The first season of the show is currently airing on TV3, Latvia. It is beating the time slot of the channel among competitors. The second season has been already ordered, and will premiere in the Fall season. In addition; the format has been optioned by France, Spain, United Kingdom, Italy, Norway, Denmark, Germany and USA.