Hervé Hubert secures French rights as Italy, Germany and France back Global Agency’s new relationship competition through music.
Global Agency has secured a French agreement for “The Greatest Duo,” with acclaimed producer Hervé Hubert joining partners in Italy and Germany. France becomes the third territory for the format following its MIPCOM premiere at the Olympia Cinema in Cannes, adding momentum to its international rollout as discussions continue with buyers in other markets.
At the heart of this spectacular weekly prime-time competition is one powerful question: “Do They Belong Together?”
Couples, family members and friends compete together, but each voice is judged individually. Both must reach the required score to ascend to the Golden Stage. When only one succeeds, a difficult choice follows: stay loyal or pursue the dream with someone new.
Two voices. One shared dream. A relationship on the line.
With large-scale production, spectacular staging and deeply personal stakes, the format gives viewers duos to champion and decisions to debate.
The French agreement extends a 15-year partnership between Global Agency and Hervé Hubert, whose entertainment credits include the French version of “The Masked Singer” and successful local adaptations of Global Agency’s “Shopping Queen” and “Joker.”
Izzet Pinto, Founder and CEO of Global Agency, said:“Three territories is an exciting beginning—and our ambition is much bigger. Italy, Germany and now France are backing a format built around something everyone understands: the desire to succeed with someone who matters to you, and the fear that your dreams might pull you apart.
“That is what makes ‘The Greatest Duo’ so compelling. Audiences will come for the voices, but I believe they will return for the relationships. They will choose their favourite duos, argue over their decisions and hope they make it to the top together.
“Hervé Hubert has been a trusted partner for 15 years, bringing ‘Shopping Queen’ to French audiences for a decade and producing hundreds of episodes of ‘Joker.’ Their creativity and experience make them an exceptional partner for this next chapter. With three territories secured and further conversations underway, we are building toward a very exciting international future.”
Anthony Meunier, Managing Director of french indie HERVE HUBERT commented:
“We are very excited to work with GLOBAL AGENCY on this new format, which brings a very fresh and innovative twist to the talent show genre. The format’s unique premise and the series structure will make the storytelling much stronger, delivering exactly what family audiences want today and what broadcasters are looking for to bring viewers together. Episode after episode, viewers will want to follow each duo’s journey, find out whether they decide to stay together or split up, and see where their choices, both strategic and emotional, take them.”
